if you search for a value in your data and get really, really, really lucky and that piece of data is in the first location that you looked at, how much work did you do?
if the data is not there at all, how much work do you have to do to figure that out?
start there. the first one should be very, very obvious. The second one is a little more trouble, but its very simple math to describe it -- you cut the list in half every time, discarding the half that cannot possibly contain the value. if you had 100 items, its not there... cut in half once, 50, 25, 13, 7,4,2,1 ...7 searches... how can we describe this?? what is 2 to the 7th power? what is 2 to the 6th power? How are logs related to powers?