Swf to exe ( not projector)

Is it possible to play flash without flash-player installed? I heard that SWF file and flash player itself may be included into one EXE file. It cannot be decided with creating projector. Please Help!
I'd be very interested to see where you heard that rumor. Do you have a source?
Friend advised me to use Flajector ( http://flajector.com/ ). Is it good?
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