Colour is just the way our eyes interpret different wavelengths of light.
Humans and dogs, for example, interpret colours in completely different ways: http://vetnetwork.net/pca/articles/news/images/human_vs_dog_vision_spectrum.jpg
Neither is right or wrong, just different. It serves us an evolutionary benefit to see all those different colours, but they aren't useful to dogs (it's probably linked to the difference in primary sense - ours is vision and theirs is smell (maybe if you compared the human "smell spectrum" against the dog "smell spectrum", the dogs' one would be more vibrant? It's weird to think that sensory interpretation isn't universal)).
Also, with regard to, e.g., Schroedinger's cat, bear in mind that observation need not involve a person. For example, with the double slit experiment, one can change the photon's path and thus remove or add the interference pattern by looking which slit the photon goes through. A machine checks this and it doesn't matter whether you're watching.