There's tons of ways to start programs via the registry. Some of them, like the one you found, appear malicious to anti-virus software.
The way around this is
1. Turn of your anti-virus
2. Find a different way to start the program.
Haha.
I had an issue with a semi-malicious program running itself from startup via my registry, and my anti-virus didn't catch it. (I say semi-malicious because it was more annoying than it was harmful to my computer, lol.)
I'll try to remember the registry key, if i have any luck i'll get back to you.