strcmp is a function for comparing strings of characters and you only give it single chars. If you want to compare the two chars, just use operator ==. If you want to compare substrings that start at specified positions, write matrix[i]+j or &matrix[i][j]. Although your strings wouldn't be null terminated.. You could get away with strncmp.
Basically @hamsterman said that since your matrix contains chars you can use a comparison like: if(matrix[i+1][j] == matrix[i][j]) that will work as expected.
If you want to compare substring (that is a series of char not just 1) strcmp() takes as argument a constchar * so use matrix[i]+j or &matrix[i][j]. if(strcmp(&matrix[i+1][j] , &matrix[i][j]) == 0 )
This requires not to contain \0 in inappropriate place (like inside a string and not in the end) and requires a \0 at the end (as C string work).
strncmp() works as strcmp but takes a 3rd argument if you want to declare the actual number of chars to be tested.