There's a convention in C and C++ programming that, when you see a name that's all in upper-case characters, it's usually a macro or a #defined symbol. So if you see something like PLUGIN_API, you can guess that it's a macro, and use your IDE to find the definition of it.
Edit: I often see const values also given all-upper-case names in C++, as well. This makes sense, as they're often doing the job that a #defined symbol would have done in C.