UTF-8 encoding

How do I write UTF-8 encoding as a string or char. I want to use curly quotes:
“ ” with encoding U+201C and U+201D. (I could just copy and paste the curly quotes into visual studio but i rather know how to use the encoding correctly.)
I tried doing something like string quote = u8"\U+201C Hello Word \U+201D" but that was wrong.
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